Systematic Investment Plan (SIP) has emerged as one of the most effective investment avenues for disciplined savings, long-term wealth creation, and the achievement of financial goals. However, limited empirical research has examined investors' perceptions of SIPs in tribal and semi-urban regions such as Bastar District, Chhattisgarh. The present study aims to analyze investor perception towards SIPs, identify the factors influencing investment decisions, and evaluate the effectiveness of SIPs in achieving financial goals and wealth creation. The study is based on primary data collected from 100 investors using a structured questionnaire. Descriptive statistics and the Chi-square test were employed to analyze the data. The findings indicate that most investors perceive SIP as a reliable, affordable, and disciplined investment option that supports long-term financial security through the benefits of compounding and rupee-cost averaging. Financial advisors, digital media, and financial literacy significantly influence investment decisions. The study concludes that enhancing investor awareness and financial education can promote SIP adoption and strengthen financial inclusion in Bastar District.
Systematic Investment Plan (SIP); Investor Perception; Financial Goals; Wealth Creation; Mutual Funds; Financial Literacy; Investment Behaviour; Bastar District.
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